Liv Cycling sponsors women’s racing teams and competitions, like the Tour de France Femmes, in addition to community clubs.

A period undie brand is sponsoring one of the UK’s most prestigious football clubs, a makeup company has signed up with ...

Amid the surging popularity of women’s sports, women’s sports merchandise generated an estimated $4 billion in sales in 2024, according to Deloitte. Against that backdrop, startup Moolah Kicks, which ...

On Sunday night, the Philadelphia Eagles made history by dominating the back-to-back Super Bowl champion Kansas City Chiefs, ...

Forbes contributors publish independent expert analyses and insights. Katie Baron is a writer covering brand strategy, trends & innovation. Get Your Kits Out Festival, an off-pitch celebration of ...

Sporting Jax co-founder Ricky Caplin, consultant and former University of Florida coach Becky Burleigh and co-owners Fred Taylor and Tim Tebow hold jerseys in Sporting Jax colors during the soccer ...

JACKSONVILLE, Fla. – Sporting JAX’s women’s soccer team will play its inaugural season at the University of North Florida beginning in August 2025, the franchise and college announced on Tuesday. The ...

JACKSONVILLE, Fla. – History is on the clock for the Sporting JAX soccer organization. On Saturday night, Sporting JAX will play its inaugural match at UNF’s Hodges Stadium. It’s the launch point for ...

JACKSONVILLE, Fla. — Jacksonville sports fans are witnessing history tonight as Sporting JAX hosts its first-ever home game. The women’s team kicks off the city’s debut in the Gain bridge Super League ...