Across the West, luxury ranches charge guests anywhere from $800 to $5,000 per night for the opportunity to play cowboy. Since they’re peddling an immersive experience, these facilities have to go to ...

“Next up is the team from Chicago,” crackles the disembodied voice over the speaker system mounted above the arena. A genuine “Yee-haw!” is heard across the dusty corral, as two men and a woman ride ...