Leading the innovations in the new camera is the introduction of AF-C continuous autofocus, a first for Hasselblad. New deep learning algorithms translate to faster, more reliable subject detection ...

While not videography news, sadly, this new medium format from Hasselblad is quite intriguing. The brand has also released a new wide-to-tele zoom that could be a nice option for video pros, but for ...

Photography News: Hasselblad has released the X2D 100C, a 100MP mirrorless medium format camera with better AF, IBIS, and a revised design, along with three new X system lenses. NEW YORK--(BUSINESS ...

While upgrading from full frame to medium format is a big step for any photographer, both financially and career-wise, and while they come with their trials of ownership, it is great to hear when the ...

According to Peta Pixel, the new updates come with capability upgrades that would give an advanced user experience to owners. The X2D 100C firmware 2.0.0 reportedly packs 15 distinct updates, each ...

When you use DPReview links to buy products, the site may earn a commission. Hasselblad recently announced the X2D II 100C, the latest camera in its medium-format lineup, and the first to be capable ...

If a picture is worth a thousands words, what about the camera? Hasselblad — the Swedish company famous for making the first camera to be used on the surface of the moon — has announced the X2D II ...

It's been about three years since Hasselblad introduced the 100-megapixel X2D 100C to its lineup of compact medium format cameras. The company's sticking with that resolution for its next X system ...