YouTube first launched ads for its short-form video format in 2022, but as of late last year, the ability to buy exclusively Shorts inventory was only available to a small group of advertisers. Most ...

Google launched new YouTube Shorts ad opportunities for brands. Google claims its "ABCD" framework can boost Shorts ad performance. YouTube Shorts' growing audience ...

YouTube has shared some recent updates to advertising options on YouTube Shorts to help brands connect more naturally with creators and audiences as holiday shopping picks up. As more people discover ...

Advertisers can now run campaigns exclusively in Shorts feed or focus on horizontal content. New interactive stickers and animated ads will enhance advertising options by year-end. YouTube is ...

As the need for brand safety and transparency in ad placements becomes increasingly apparent, IAS and Double Verify’s extensions for YouTube Shorts could help the TikTok-lookalike court advertisers ...

If you’re running video ads on YouTube, you know there are a lot of factors to consider. But one of the most crucial elements is often overlooked: where your ads actually show up. This article ...

A year after turning on monetization, YouTube Shorts isn’t quite a TikTok killer, but it’s given creators a new revenue stream. A year after turning on monetization, YouTube Shorts isn’t quite a ...

YouTube is rolling out new ad features for Shorts aimed at helping brands stretch their holiday marketing budgets — and capitalize on short-form video momentum. What’s new: Why we care. These updates ...

YouTube is reducing the number of ad breaks viewers see when watching on TV. Although there will be fewer ad breaks, the ads will now be longer. YouTube Shorts will start showing ads when being played ...