Influencers on TikTok, Instagram, and YouTube explain how much they get paid per month from sponsorships, ad revenue, affiliate links, and more.

During VidCon, lifestyle influencers were asked which platforms they'd pick if they had to start over as creators. TikTok wasn't on their list.

The more I learn about social media, the more I think it's a scourge for society, especially for young people. It's both vacuous and ubiquitous. It's also seemingly addictive. Older teens report being ...

For our latest survey data about news influencers, read the “News Influencers Fact Sheet.” About half of all YouTube news influencers explicitly express a clear political orientation. Among those who ...

Karina Kasparyants began her career as an influencer in her teens, making YouTube videos of beauty tips, shopping hauls and glimpses into her everyday life as a student in Moscow in the mid-2010s.

The Toronto International Film Festival is still obsessed with "Obsession." The blockbuster horror indie sold out of the ...

The most successful influencers put their lives in the limelight—and their faces all over your social-media feed. They are relentless at self-promotion. But a new kind of creator is upending the ...

For our latest survey data about news influencers, read the “News Influencers Fact Sheet.” A majority of Instagram news influencers (57%) explicitly claim a clear political party or ideology. Within ...