The Facebook and Instagram owner faces pressure in Europe to ask before using data to target ads or train artificial intelligence.

Facebook and Instagram users in Europe will get the option to see less personalized ads if they don't want to pay for an ad-free subscription, social media company Meta said Tuesday, bowing to pressure from Brussels over privacy and digital competition concerns.

Data from all of a user's previous time spent on Facebook or Instagram, which is typically combined to precisely target an individual with tailored ads, won't be used.