It started out as a routine bit of fun at a Coldplay concert: Lead singer Chris Martin asked the cameras to scan the crowd for his “Jumbotron Song,” when he sings a few lines about the people the camera lands on.

It's unclear whether Byron's wife also attended the concert, where footage showed the tech entrepreneur hugging Cabot from behind as Coldplay frontman Chris Martin took note.

REO Speedwagon's Bruce Hall adapted the lyrics from the band's 1980 hit 'Take It on the Run' to fit one of the week's buzziest viral stories.

Us Weekly has thoughts on why the Coldplay jumbotron affair involving Astronomer CEO Andy Byron has become the story of the summer

I saw my neighbor on the jumbotron at a playoff game recently. He was in one of those luxury boxes talking closely with a woman I didn’t recognize.  I didn’t think anything of it at the time.

The fictional classic rock band is weighing in on one of the buzziest moments of the week in advance of their film sequel's release.

Coldplay's Kiss Cam may have exposed an affair between Astronomer CEO Andy Byron and Kristin Cabot, sparking online chatter and celebrity reactions