By Bola Balogun Every few months, another global beauty brand lands in Lagos confident that the campaign which succeeded in ...

The global automotive advertising market is projected to hit $57.2 billion by 2030 as electric-vehicle competition and the ...

Dettol Nigeria has concluded its “12 Hour Protective Shield” storytelling challenge, recognizing 30 Nigerians for sharing ...

Turkish Airlines, the airline flying to more countries than any other, is expanding its Nigerian network by increasing ...

After three years of strengthening consumer data capabilities across African markets at Diageo, marketing transformation ...

Air France-KLM has appointed Sequence Events as its U.S. experiential agency of record, tasking the agency with producing ...

WARC has raised its forecasts for global advertising growth in 2026 and 2027, citing stronger-than-expected investment ...

After more than two decades shaping global advertiser collaboration, strengthening advertising self-regulation and navigating ...

Nestlé and the National Basketball Association (NBA) are entering a new, multi‑year international marketing partnership ...

The SERAS Africa Sustainability Awards has officially announced the commencement of entries for Africa's first-ever Sustainability Industry Rankings, a ...

Nigerian-born football executive Lola Ogunbote has been appointed Head of Football Operations and Player Services at Chelsea ...

In an industry where precision, accountability and commercial foresight determine who lasts and who merely passes through, ...