Black Friday has become one of the busiest periods in the retail calendar, with advertisers competing for consumers' ...

From step counters to heart-rate monitors, health apps are becoming increasingly sophisticated. As advertisers promote new ...

CAP and ASA continue their work to meet the strategic goal of prioritising protecting vulnerable people. Here we look at ads’ ...

We’re warning parents and carers to be on high alert for online ads promoting baby products that claim to help with colic, reflux, sleep and soothing, after finding ads that promoted potentially ...

Before advertisers can make medicinal claims in their ads – a claim that a product can treat or prevent disease, injury, ailment or adverse condition - they must be sure their product is classified as ...

Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.

Advertising Guidance is formal CAP and BCAP guidance on the application of the Advertising Codes in specific sectors or on particular subjects. These can be used in conjunction with the AdviceOnline ...

Who do the UK ad rules apply to? The UK advertising rules (known as the ‘CAP Code’ and ‘BCAP Code’), apply to businesses based in the UK and everyone who markets or advertises their business in ‘UK ...

CAP eLearning provides quick and easy access to comprehensive online training on adhering to the UK Advertising Codes, all from the convenience of your desk. If you would like to pay via invoice, you ...

Find out how to check up on a complaint you've already made or complain about the ASA. Submit an online enquiry if you are a journalist with a media question, including to request access to embargoed ...

The Committees of Advertising Practice not only write the ad rules, we're also committed to helping businesses stick to them. Alongside our AdviceOnline articles, CAP Bitesize, and our Copy Advice ...

Today, we're launching our new five-year strategy, AI-assisted collective ad regulation, with ambitious targets to make sure all ads are responsible and people are protected from being misled, harmed ...