Loyalty programs are built around the idea that customers keep coming back. Elizabeth Donovan thinks brands have the ...

Advertisers have spent decades perfecting the art of putting banners in front of consumers, only to discover that people ...

National Public Radio (NPR) has a reputation for making people smarter during their morning commutes. Now it wants to reach ...

Commerce media is at a definitional fork in the road. One path leads toward a world where commerce signals inform all forms ...

Ask five advertising executives to define connected television, streaming video and digital video, and you may get five ...

The fragmented media landscape has sent advertisers scrambling for places where consumers actually pay attention. Mobile ...

The tension between using AI to automate tasks and using it to augment talent is becoming a central strategic question for ...

Advertisers have acquired an impressive collection of measurement tools over the years. The slightly less impressive part is ...

Roblox is a phenomenon. More than 130 million people log into the game every day, spending an average of two and a half hours ...

The creator economy has been algorithm-driven for years, but generative AI is introducing something different: a fundamental ...

Creators conquered social media, expanded into long-form video and are now coming for the biggest screen in the house. Daniel ...

Performance marketing has operated on a simple premise for 25 years. A search leads to a click, a click leads to a website, ...