The light-truck segment has become a dominant force in the U.S. automotive landscape, extending well beyond traditional pickups. Pickups, SUVs, CUVs and vans now account for nearly two-thirds of ...

SEMA SHOW KICKOFF BREAKFAST TO FEATURE JAY LENO, HARLEY-DAVIDSON CEO ARTIE STARRS AND TOP INDUSTRY AWARDS -- Annual pre-show gathering delivers executive perspective, product discovery, and company ...

BATTLE OF THE BUILDERS DOCUSERIES TAKES VIEWERS BEHIND THE SCENES OF AWARD-WINNING VEHICLE BUILDS -- Four-part series shares the story of each class champion and their winning build from the 2025 SEMA ...

AUTOMOTIVE AND POWERSPORTS BRANDS TO SHOWCASE INNOVATION AND CUSTOMIZATION AT 2026 SEMA SHOW -- Major OEMs will showcase vehicles, products and experiences Nov. 3-6 in Las Vegas. --   DIAMOND BAR, ...

More seats have been added to Society of Collision Repair Specialists (SCRS) education programs at the 2026 SEMA Show, giving attendees another opportunity to take advantage of the organization's ...

The numbers are in, and SEMA's newest market research report reveals where growth opportunities are emerging across the specialty-equipment industry. The specialty-equipment market remained steady and ...

SEMA SHOW EDUCATION PROGRAM TO DELIVER EXPERT INSIGHTS AND PRACTICAL LEARNING OPPORTUNITIES -- Industry experts share actionable insights on the trends, technologies, and business strategies shaping t ...

SEMA RE-LAUNCHES ‘DRIVE THE VOTE’ VOTER MOBILIZATION CAMPAIGN DIAMOND BAR, Calif (Sept. 29, 2026) – The Specialty Equipment Market Association (SEMA) has officially re-launched its Drive the Vote ...

The SEMA Businesswomen's Network (SBN) has named Jennifer Seaburn, account manager at Digital Throttle, as the network's newest #SheIsSEMA spotlight member. Seaburn was nominated by Digital Throttle ...

-- Financial assistance of up to $5,000 available to support students seeking careers in the automotive aftermarket -- DIAMOND BAR, Calif. (Jan. 5, 2026) – The Specialty Equipment Market Association ...

Manufacturers are at the heart of innovation in the automotive aftermarket. That's why SEMA makes it a point every year to recognize an outstanding business with its Manufacturer of the Year Award.

SEMA Data, the automotive aftermarket industry's largest product data repository, has honored 88 brands with SEMA Data Excellence Awards, marking the highest number of honorees in the program's ...