It’s easy to overlook some macro trends because it’s so hard to keep up in a fragmented world. Sometimes the play by play of ...

Local TV station sales will pay down only a fraction of Skydance’s debt - but expect CBS to be a net seller, nonetheless.

TripleLift’s Taylor Stewart on why commerce media finally gives advertisers a scalable way to connect CTV exposure to business outcomes.

I recently joined John Bishop of Advertiser Perceptions and TVREV’s Alan Wolk for a webinar about where live sports streaming is headed and what advertisers want next. We explored findings from our ...

The Trade Desk’s Alok Band asks why CTV advertisers keep wasting billions guessing who’s on the couch when smart TV operating systems already know.

Sofie Sue Rutgeerts on why TV doesn’t need to reject addressability. It needs to decide what addressability is for.

For decades, local media sellers could demonstrate success through ratings, reach and frequency. But advertisers, particularly small businesses spending their own money, are demanding something more ...

South Park’s video parody featuring naked Trump in the desert could have dropped pretty much any time and sparked a chorus of internet buzz, earned media coverage and chatter. But that would have been ...

While we see it all happening in front of us in soundbites and news headlines and experience this fragmentation in our daily lives, there isn't enough deep, thoughtful exploration about what this ...

The generational divide in how Americans consume “television” and TV news has never been more pronounced — or more consequential for the future of local media. Meanwhile, nearly two-thirds of ...

Emanuele Landi explains why the smart brands will create custom ads to fit each specific platform vs maximizing reach.