The biggest news in the music industry last week was a bit of a damp squib. Universal Music Group and Spotify jointly announced Wednesday (July 22nd) that they’d re-upped their global licensing deal — ...

The parade of data-driven ad platform launches by companies that don’t traditionally monetize through advertising seemingly cannot be stopped. Last November, music labels got into the mix with the ...

🛍️ The best Black Friday deals you can shop right now (updating) 🛍️ By Carla Delgado Published Jul 7, 2022 12:00 PM EDT Get the Popular Science daily ...

Getting fans to listen to your music and creating a music brand they can identify with are among the most difficult tasks in the music industry. Success in the music business often depends on the ...

Forbes contributors publish independent expert analyses and insights. I am an advertising veteran and current CEO of Ideasicle.com. Any marketers responsible for developing TV campaigns understand the ...

In the last year, YouTube has paid out over $1 billion to the music industry from advertising alone, the company revealed on Tuesday. Bolstered by music subscription revenue, the music industry is ...

A camera slowly zooms in on the dashboard of the 2019 Audi Q3, while car designer Vincent de Labrouhe de Laborderie outlines his artistic process. “The athletic cabin from the Q3 is really unique,” he ...

A new webcaster is dedicated to music from Dutch commercials. Devised by Young & Rubicam Not Just Film (Y&R NJF), Y&R NJF radio bills itself as “The Voice of Advertising” and offers up music used in Y ...

Steve Karmen wrote a number of famous jingles, including Budweiser's "When You Say Bud"; the New York State song, "I Love New York"; the jingle "Here Comes the King"; the Exxon Song; and Wrigley ...

Advertising knows how to captivate the mind of the beholder. Whether it's the visuals or the sound, nothing is left to chance, and the avowed aim is of course to induce purchase or, at the very least, ...