LinkedIn’s new ad tools help B2B marketers boost brand awareness with premium placements, personalized messaging, and ...

Klaviyo's AI-driven platform seamlessly combines marketing, service and analytics for real-time personalization.

Transit advertising has become one of the most effective and affordable ways for brands to gain massive visibility in busy ...

AI shopping agents are breaking the attribution loop. Marketers must ensure AI is aware of their brand and track how that ...

AI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the outputs are not always ...

Stephen Gilbert is the CEO of Anchour, an award-winning, fast-growing marketing agency dedicated to helping SMBs thrive globally. As a small-business owner or marketer, you may find yourself ...

The greatest challenge brands face today is managing short-term performance demands while still investing in long-term brand ...

In 2011, the Cannes Lions International Advertising Festival changed its name to the Cannes Lions International Festival of Creativity due to, according to organizers, the evolution of the industry.

One standout panel, “Brand as Multiplier: Why We Need to Rethink Brand vs. Performance,” brought together industry experts from WARC, BERA.ai, and System1, who stressed the need to reintegrate ...

This year, numerous publications (including AdExchanger) have reported stagnation in the gaming segment of the advertising ecosystem. These reports reference recent studies by the IAB and WARC/Dentsu, ...

Noise, a connected lifestyle brand, has appointed Prerna Kapur as associate director – marketing. In her new capacity, Kapur ...