The main theme for Volkswagen in its Super Bowl commercials this year was simple: make people feel happy. Before the Big Game, Volkswagen rolled out an ad entitled "Sunny Side." In the ad, people who ...

Volkswagen sees a future where the bulk of the world’s freight is moved into city centers by train, then offloaded onto a fleet of smaller, light-duty commercial vehicles for final delivery. Those ...

In advertising, it pays to be memorable, even more so for Super Bowl commercials. You must stand out among the clutter to move products. But what do you do with negative attention? Long before the ...