Search campaigns will soon drop manual language settings, leaving AI to automatically detect and target user languages.

Google is baking loyalty perks into ads and listings, letting retailers turn member benefits into higher clicks and ...

Learn how Google Ads’ basic demographics work, and how to use (or avoid) exclusions to get better campaign results.

Learn how to access and use Performance Max channel reporting in Google Ads to see cross-channel performance and uncover new optimization opportunities.

Every day this week, we and other close watchers of Google have been holding our breath, waiting for Judge Amit Mehta of the federal court in Washington to issue a ruling on how Google’s illegal ...

Google is being accused of going "woke" with a new Christmas advertisement, featuring a "nonbinary" beauty influencer.

Confidential matching uses a TEE built on Google Cloud infrastructure to create an isolated computing environment for ad targeting and measurement.

Google is monopolist in online ad tech: Judge Alphabet's Google illegally dominated two markets for online advertising technology, according to a federal judge.

The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed.

Google is consolidating LSA trust programs into a single Verified badge to streamline credibility checks for advertisers and ...

Less than a month from now, a federal court in Virginia will begin hearing an antitrust case that could determine whether Google has to spin off part of its advertising tech business into an ...