Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability.

Google Apps administrators can now point Google’s Web analytics tools at their systems and gain detailed insight into how users are working with Google Docs and Google Sites, according to a ...

Google today announced deeper integration between AdWords and Google Analytics for Mobile Apps. In short, you can now link your AdWords and Google Analytics accounts and enable auto-tagging.

The Google Analytics app has been updated for iOS to version 3.0, and 3.0 comes with many changes. The new version has a brand new look and feel, making it easier to find more data. It also added ...

Most of Google's mobile applications have switched over to the company's updated Material Theme, but there are still a few holdouts. One of them was the Google Analytics app, which hasn't had a ...

“Analytics App“, a full featured Google Analytics app has just been released for the iPhone and it’s a long time due. The application is both well designed and stocked with the features we ...

Mobile App Analytics is currently available in beta form, with Google promising the service will measure "the entire mobile customer journey from discovery to download to engagement." In practice, ...

How Google Analytics 4 attribution works Universal Analytics reports attributed the entire credit for the conversion to the last click.

Google Play now offers app developers the ability to launch universal app campaigns from the developer console and provides analytics data on user acquisition.

GA4 Agility App Designed to provide seamless integration with Google Analytics, this app enables businesses to harness the power of data-driven insights without code. Composability is at the heart ...