Google is announcing a big addition to Google Analytics today — Mobile App Analytics. As with the social media-focused reports launched earlier this year, the interest in mobile analytics is ...

Google today announced that it has worked with 20 advertising partners to bring its app install analytics in Google Analytics to iOS developers. To enable this functionality, Google worked with ...

Google Analytics' new property, App + Web, allows marketers to combine the dimensions and metrics of app and website data into a unified report.

AJ Nainani, product manager for Google Analytics, demonstrated the new features of the Google Analytics app in a YouTube video.

In an update to Google Analytics, bot traffic will be automatically filtered out of reports for Web + App properties. “In App + Web properties, traffic from bots and spiders is automatically ...