Google announced a slew of new AI-enhanced features for its Lens app, including voice questions, video analysis, and ...

Your ad copy is a key part of your paid search campaign. Unlike traditional advertising, which can use multiple ...

Google’s adtech antitrust trial raises critical questions about the future of paid search, with a potential company breakup on the line. With search engines dominating nearly 90% of the global ...

Google Shopping AOV was $169 while Google paid search AOV was $110 in 2018, each up 11% from 2017. See many more findings around retailers’ ad spend, ROAS, click-through rate, conversion rate ...

Search and shopping ads and PMax adoption remain strong as well as stable CPC growth, according to a new Tinuiti report.

Google will discontinue the Local Services Ads mobile app on January 6, making the web platform the only option for managing these campaigns.

Recently, many clients have had a sudden influx of calls or hangup calls from paid search ... my wife's Google Business Profile, Google has inserted a carousel of Local Services Ads from other ...

it's important to understand the difference in how Google Ads are presented on mobile versus desktop or tablet. In short, maintaining top impression share is critical for mobile PPC ads. Unlike on ...

Google paid-search advertising across text ads and shopping grew 11% -- down from 14% in the second quarter -- but shopping campaign spend rose 16%, remaining flat compared with the prior quarter.

SEO and Google Ads serve different but complementary purposes. SEO involves earning high visibility on organic search engine results pages for free through relevant and high-quali ...

Google-parent Alphabet could be moving too slowly in integrating chatbot artificial intelligence technology into internet search queries, cautioned a Mizuho Securities analyst. How putting ...