Discover what native advertising is and why PPC marketers should consider running native ad campaigns to maintain trust and engagement.

Native advertising is heating up in digital media these days, and there are plenty of reasons why publishers should get excited. To start, a recent study from BI Intelligence forecasts native ad ...

In the last 2 years, and accelerated by COVID, native advertising has exploded across healthcare for DTC and HCP marketing. Native ads have been adopted by all healthcare industries including pharma, ...

The criticism of native advertising is important and merited, but examining publishers’ solutions to native advertising is like studying the effect; let’s better understand the cause.

In a recent column here, I exhorted marketers to take control of the sales conversion path in their native advertising programs. I emphasized in that piece the vital importance of not ceding ...

"Native advertising" is the term that has taken hold, and it has come to symbolize placement of ads within the same place where editorial stories exist.

Native advertising accounted for 11% of news media companies' revenue in 2015, but in two years, that figure will be 25%.

MediaGo has been awarded the Gold prize for "Native Advertising Platform/Network of the Year" at the 2025 US Native Advertising Awards, recognizing its exceptional technology and innovation.