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Apple's AI search engine could be driven by Google and help revive Siri, report says
Using Google's models might be a smart move for Apple, as the company has developed capable models and has experience dominating the search engine space for decades. According to StatCounter, as of August 2025, Google held 89.83% of the search engine market share worldwide, followed by Bing, which held only 3.95%.
Interestingly, you can also change your default search engine in Google's own Chrome app. Just tap your profile image to pull up your Settings. Select Search Engine and you'll see the following ...
Apple’s new 'Answers' team is developing a stripped down ChatGPT experience The initiative aims to help Siri respond less often with Google Search results.
And while many seem to agree that this would be at least a partial solution to Apple’s problems, Morgan Stanley isn’t that convinced.
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