Cossette Media’s Martin Soubeyran explains why national media strategies can lose their effectiveness in Quebec – and why translation is only the starting point.

RBC is returning to the Toronto International Film Festival (TIFF) with a lineup of activations and partnerships, including ...

The expanded LG Ad Solutions partnership will give Canadian advertisers access to AI-powered video analysis and commerce ...

The gum brand is extending its experiential work with Gen Z through its new "Chew Good" platform, following activations at ...

Brands are looking beyond product placement, pushing NKPR to create more tailored experiences that can generate connections ...

The platform is doubling key Partner Program thresholds as marketers weigh creator potential beyond platform revenue.

The firm will continue supporting accessibility across the festival, while extending its presence across digital channels.

Horizon Media's president discusses the changing media landscape, the rise of shoppable media and why human strategy remains ...

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The broadcaster is bringing back AccessCBC, providing creators with disabilities training, mentorship and support to develop ...

New research commissioned by IBM reveals that the digital expectations of sports fans are rising as they navigate more ...

The 20 new screens add a digital layer to the OOH company’s network of more than 1,000 static panels across Montreal.