MKTG Canada and The Greater will combine their expertise across sponsorship strategy, negotiations and activation.

FanDuel's Alberta launch ad and PlayOJO's coffee shop-themed spot helped both brands secure places in the Top Spots list.

This year's shortlist features 41 campaigns and three new categories, with winners to be announced at the Dec. 2 gala in ...

The campaign uses guerrilla posters, a digital billboard takeover and brand ambassadors to position swimming as an alternative to running.

The former Cossette creative chief is looking to help brands use predictive modelling to shape business and marketing ...

The Treat Map adds new ways for businesses to reach nearby consumers as Canadians look for local events and affordable ...

The move comes as marketers grapple with a new layer of discovery across ChatGPT, Gemini, Claude and other AI platforms.

Guideline Insights reports 11% growth through August, led by digital display and streaming TV, while linear TV declined.

The partnership gives both brands access to new audiences, using their existing customer bases to drive cross-category usage ...

The agreement includes digitally enhanced dasherboard advertising, marquee events and digital integrations tied to the ...

The multiyear agreement includes broadcast exposure, digital advertising, retail promotions and activations at the Heritage ...

Data prepared exclusively for Media in Canada by AdEase shows that Bell was the most active radio advertiser across Canada ...