Paramount’s chief revenue officer, Jay Askinasi, has been tapped to lead ad sales for Skydance, the newly combined company.

“Wear Your Best Life” builds on last year’s “Give Us the Finger” campaign, which centered on the index finger and emphasized ...

That’s right, boys and ghouls. After a 30-year absence, the Crypt Keeper, along with his original voice artist, John Kassir, ...

WPP has tapped McCann global CEO Tyler Turnbull to be the next global CEO of WPP Creative, according to soucres close to the matter.

The retailer is launching Express Pickup, a new feature in its app where customers can reserve items for curbside pickup in ...

Vizio sees potential in WatchFree+ for Walmart’s core suppliers and marketplace sellers to reach high-income consumers.

Legacy retail brands have something that newer brands can only dream of: decades of recognition, emotional connection, and cultural history. But turning that heritage into modern relevance requires ...

Stars like Sydney Sweeney and Kylian Mbappé are increasingly becoming shareholders in the brands they promote, and sharing the risks that come with it.

At the time, news of the offer was enough to have national headlines declaring that Gronk was asked to put his “tight end” on ...

Growing up in the small Ontario town of Port Elgin, Grant Cleland said playing hockey was simply “part of the culture.” The ...

ADWEEK’s Brand Genius Creators, a spinoff of our decorated Brand Genius program, recognizes standout social media creators ...

Paid media aside, Nutella got an organic viral moment in April when a jar of the hazelnut spread was filmed floating inside ...