App marketers spent last year watching two numbers pull apart. Downloads barely moved in 2025, rising 0.8% to nearly 150 billion, according to Sensor Tower’s State of Mobile 2026. Spending went the ...

Jonathan Yantz is Managing Partner at M+C Saatchi Performance, a performance media agency founded in 2007, around the time the iPhone launched. The agency has grown from a mobile-focused shop into an ...

Recently I was fortunate to attend and speak at HONOR’s Global Developer Conference in Shenzhen, where HONOR unveiled MagicOS 11 and AVOW was named a Global Outstanding Partner. It was our second ...

Meta Muse is the latest attempt by the social media giant to become a big-time player in the AI market, and judging by its early success, it is finally having its ChatGPT moment. Muse is an AI agent ...

App monetization platforms help businesses to monetize their apps by offering a wide range of services. These platforms specialize in helping app developers generate revenue from their apps and ...

This guide covers everything from cryptocurrency basics to the reasons companies use affiliate marketing networks, and how to select the best crypto affiliate networks from the ever-growing list.

Lack of user engagement and retention are among the biggest challenges for app marketers, with high churn rates increasingly common. Working with leading app engagement platforms and services can ...

This guide covers the top app marketing companies, what they do, how to choose them, and why they’re important for your app acquisition and growth strategy. With millions of apps available, it can be ...

Games affiliate networks connect publishers with affiliate programs that allow them to promote games and their related offers in return for revenue. This guide will cover everything from how being a ...

This guide will cover everything from being a social media affiliate, how you stand to benefit from getting involved, and how to choose the best social media affiliate programs. Social media affiliate ...

This guide will cover everything from being a gambling affiliate, how you stand to benefit from getting involved, and how to choose the best gambling affiliate programs. Gambling affiliate networks ...

Mobile app analytics tools have become an essential part of the mobile app industry. These tools help companies track and analyze their app’s performance, user behavior, and marketing campaigns. They ...