KFC Singapore's Meowfluencer Search turns pet fandom into a public vote, merchandise and a year-long cat ambassador role.

A practical executive positioning guide for PR teams, covering story lanes, media credibility, interviews, bylines, proof, ...

Carat, Tinuiti and agency peers are advancing AI media buying, while marketers face new questions about approval rights and ...

How B2B PR teams turn useful evidence into earned coverage with better story selection, journalist targeting, and clear ...

Haiku 5.5 makes repetitive AI work cheaper, but marketing teams need to check prompt bands, quality and total task cost.

OpenAI is rolling out GPT-6 with Intelligent UI, allowing ChatGPT to answer with interactive elements as well as text. A response can become a comparison, a visual explanation or a small tool that ...

Instagram is turning Edits into more than a video editor. The app now includes an AI assistant that can analyze a creator's performance data and help explain what is working, where viewers drop off, ...

Nailoong gives Changi a character-led route through shopping, games and collectibles, linking fandom with travel retail.

OpenAI adds visual ChatGPT ads, broader measurement integrations and brand-suitability pilots as it courts larger media ...

MNL FW26 used Thai celebrity fandom, regional creators and fashion media to turn Filipino fashion into a cross-border ...

A practical sports influencer marketing playbook for choosing credible creators, using fan access well, protecting trust, and ...