Panda Express is expanding its Roblox and Fortnite marketing after campaigns boosted brand awareness and purchase intent.

Retailers are taking different approaches to AI shopping agents, balancing wider access with control over data, loyalty, and ...

Google is testing AI shopping through Gemini and AI Mode, allowing selected users in India to buy Flipkart products directly.

Cloud-based digital asset management (DAM) is now central to balancing creative agility with the structure required for ...

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Many organisations misunderstand executive presence as an innate quality that some sales professionals possess and others do ...

Best Buy is North America’s leading consumer electronics retailer, reaching more than 200 million customers across its stores, marketplace, online channels and retail media. With such a large customer ...

AI is changing search, shifting it away from short keywords toward longer, more detailed questions, and that change is starting to affect how ads are shown and how brands are discovered. At a recent ...

Augmented reality (AR) technology company, Banuba, is changing the way people present themselves, but not in any traditional sense. The company now offers “virtual try-on technology to online stores,” ...

Sitecore has acquired Scrunch, an AI customer experience platform that helps brands monitor and improve how they appear in AI-generated search results. Financial terms of the deal were not disclosed.

Almost half (49.6%) of all internet traffic in 2023 was driven by bots – a 2% increase from the previous year, marking the highest level since cybersecurity firm Imperva began monitoring in 2013. This ...