The German retailer hopes its repositioning efforts will inspire growth after it claimed the UK conglomerate is ‘undervaluing ...

The takeaway business is aiming to recruit more new customers and drive more frequency, as it seeks to expand into new ...

Aiming to have the biggest societal impact possible, the Alzheimer’s Society is using its Effie award-winning strategy to ...

The Marketing Society has appointed Jeff Dodds, CEO of Formula E, as chair. Dodds has experience spanning both marketing and ...

Marketers’ obsession with the shiny new toy is causing them to lose sight of whether the martech they are buying is needed or ...

Brands admit their organisation has mispriced creator fees. Around half (45%) of marketers and those in procurement believe ...

The appointment comes amid a wider revamp of the Sparks loyalty programme, focused on a “pounds, not points” approach.

Rob Angell is Professor of Marketing at the University of Stirling, where he researches and teaches about digital marketing, ...

The social media landscape is 2025 has been dominated by AI conversations, a potential TikTok ban and the creator economy boom. Heading into 2026, Marketing Week has identified the key trends that ...

Goodwood Festival of Speed is renowned for its quintessentially British country estate setting, but the group is now betting ...

Price promotions are favoured by B2C firms, while B2B brands are targeting higher base prices, new Marketing Week data ...

Contrary to industry assumptions, enforcing brand safety and compliance in influencer campaigns doesn’t compromise reach or ...