Explores how community intelligence is reshaping creative success in the age of AI, and why the future advantage belongs to brands that can learn, adapt, and create alongside culture as it unfolds.

Abbott, a medical device company, aimed to address malnutrition and muscle loss in the UK, particularly among older adults and those with chronic conditions, by repositioning muscle health as a ...

Caledonian MacBrayne (CalMac), a ferry operator, aimed to reposition its brand and increase leisure travel to Scotland's Western Isles through a storytelling campaign that transformed passengers into ...

The rise of AI-powered search is changing consumer behaviour, creating a new competitive landscape for brand visibility. The rise of AI-powered search is changing consumer behaviour, creating a new ...

This report summarises the latest research from WARC Media, with a focus on the 2026 men's FIFA World Cup.

Our team of experts from WARC, System 1 and LIONS review this year's Super Bowl ads and what they tell us about advertising in 2026 ...

Dove, a personal care brand, transformed its brand image and significantly increased sales by launching the Campaign for Real Beauty, which aimed to redefine beauty standards in the global beauty ...

Prestige Consumer Healthcare, an over-the-counter healthcare products company, aimed to disrupt the UK eyecare market with the launch of TheraTears, an eyedrops brand offering a unique 5-in-1 Complete ...

This report offers valuable insights into the Vietnamese music landscape and forecasts music trends that will shape this industry in 2025. This report offers valuable insights into the Vietnamese ...

In this exclusive interview for WARC’s annual Marketer’s Toolkit, Les Binet – Group Head of Effectiveness at adamandeveDDB and a leading researcher on marketing effectiveness – speaks to WARC’s Anna ...

This Guide explores some of the drivers behind the fast-growing creator economy, and takes a look at the emergence of creator packaged goods. It also offers guidance for brands on looking to work with ...

WARC expects the global ad market to grow by 7.4% to a total of $1.17trn this year, an uptick of 1.2 percentage points (pp) since the last projection in June and our first forecast upgrade in more ...