Florida Gators football will feature the XRP logo on the field as part of a new five million dollar partnership deal.

The UNC football program will use a throwback logo at midfield for the Week 2 game.

How can you not be pumped for the College Football season after watching this?

College football fans have mixed reviews about ESPN's BottomLine ticker going away during college football games.

KNOXVILLE, Tenn. (AP) — You've heard about the patches coming soon to a college football jersey near you. You've seen the corporate logos cropping up on football fields from South Carolina to the ...

This week's free sports business newsletter includes swooning over the Angels' MLB sale, Naomi Osaka's Open fits, Fox's Joel Klatt and more.

Ahead of the 2026-27 college football season, Celsius, Disney Advertising and ESPN announced a new multi-year sponsorship ...

The Alabama Crimson Tide have one of the most iconic and instantly recognizable helmets in all of college football. See where it ranks in the top 25.

This fall, one East Coast law firm is running a new marketing play: courting college football fans through a first-of-its-kind uniform sponsorship.

After a year of waiting and months of emails, a UH football coach and the stranger who saved his life will finally meet at a ...

It didn't matter that Pate, the future college football analyst, came of age in the 1990s; the star power of 80s icons ...