Nano- and micro-influencers are no longer just content creators; they’re community builders who engage micro-communities.

Haley Pavone shares how she turned her idea for convertible heels to an eight figure business through word of mouth and ...

Everything is now opaque. Here's why marketers must shift from chasing visibility to shaping the signals models remember and ...

It wasn't doctors or researchers who set the bar at 10,000 steps. It was a brand. But decades later, we're still counting ...

Brandon Studios' streamer generated an average quarter-over-quarter growth of 40.36% since launching in October 2023 ...

New threats abound for the industry. Here's what advertising and marketing leaders can do to protect their businesses in the ...

The data is murky, the goals keep shifting, but the board wants better results. Marketing effectiveness is in decline. CMOs ...

Jason Fairchild of TVScientific reveals how outcome-based strategies are revolutionizing TV advertising, making it as ...

CCPA student Mia Verrochi interviews SMU Meadows alum Michelle Hagen, a marketing executive with over 30 years of experience ...

Coleman previously served in the same role at Warner Bros., overseeing the campaigns of "Dune" and "A Minecraft Movie" ...

One of the main risks associated with credit cards is running up high APR charges. When you remove that risk, it might be ...