Incoming Nike CEO Elliott Hill could learn a lot from his counterpart at Adidas, Bjorn Gulden. In formulating his strategic blueprint, Hill should follow Gulden in making Nike nimbler and ...

German sportswear giants Adidas and Puma have both said they are seeking to reduce costs, including through possible job cuts, as they aim to bolster profits. Adidas said it wanted to ensure ...

The shift in fortunes coincided with the departure of Bjorn Gulden, who left for crisis-rattled Adidas after having led Puma for almost a decade. Earlier this week, Adidas reported surprisingly ...

But there are signs that Adidas CEO Bjorn Gulden’s strategy to maximize sales of the Samba may be starting to weigh on its popularity. The supply of Sambas to US and UK retailers’ websites ...

The shift in fortunes coincided with the departure of Bjorn Gulden, who left for crisis-rattled Adidas after having led Puma for almost a decade. Earlier this week, Adidas reported surprisingly robust ...

Mercedes and adidas have launched a "game-changing" collaboration with the unveiling of their first collection, marking the ...

German news outlet Manager Magazin said the plans could affect up to 500 employees and reflected CEO Bjorn Gulden’s desire to simplify Adidas. The news comes as the group is seeking to put a ...

“Members at adidas Stop doing this Stop doing your ... which they already planned to do per words from Bjorn Gulden in October 2024.

Adidas is “undergoing significant changes behind the scenes,” with CEO Bjorn Gulden “reviewing almost all aspects of the business,” according to sources cited by Andrea Figueras of the WALL STREET ...