It is hard to find a surface or second of time that is not used for some ad for something (although ad agencies keep trying).

In an age where competition is rife, companies enhance their effort in finding ways to leave an imprint on their target audience. One of the most valuable advantages for accomplishing this is linked ...

The prestigious awards celebrates Indian media agencies and their professionals for their exemplary work and contribution to the advertising industry. At the awards night, Sokrati, a dentsu company ...

Political advertising today is directed by the pollsters and consultants who adhere to a messaging formula that they—not ...

Ark the Agency - into the Associated Bank building in downtown Rochester. The space will house the Ark branding firm and a ...

Some ad agencies are trying to move to new compensation models that focus on the scope of work they perform, not the hours it ...

We take a deeper look at how food and drink brand agencies work to make their clients' brands stand out from their ...

To mark the 10th anniversary of the Brand Impact Awards in 2023, we compiled a list of the best-performing agencies of the ...

One of the pioneers in the adoption of AI in the marketing and advertising industry is AdWaken.ai, an AI-empowered creative ...

The Quoraverse, scheduled for November 28th in Bengaluru, will bring together marketers, advertisers, and agencies for ...

For creative agencies, the debate has moved beyond whether executive branding is necessary to how it can be orchestrated effectively. Agencies are now fully engaged in helping leaders build impactful, ...

In our first study since Ingenuity rebranded our intermediary service to Ingenuity+, we surveyed over 500 senior marketers (marketing directors through to CMOs) to understand what snags exist in the ...