William Shatner keeps getting photographed with cereal in strange places — like his car — and EW has learned the reason why.

A viral photo of William Shatner eating a bowl of flakes while driving in Los Angeles was actually tied to a Super Bowl ad.

Actor William Shatner, 94, was photographed driving around Studio City in Los Angeles while chowing down on a bowl of cereal.

Cereals are an easy grab for early mornings on autopilot, but your favourite pick is often packing more sugar than you ...

Eagle-eyed shoppers recently noticed an exciting new General Mills product in stores: Cheerios Granola. It’s available in ...

Starting the day with a bowl of 'healthy' cereal seems like a no brainer - but many of the big brands' claims hide an ...

Cheerios Confetti is available now at retailers nationwide in various sizes and on-the-go cups. Bonus: there are no ...

While marketed as a heart-healthy classic, new physiological data shows that processed whole grains can trigger unexpected ...

Cheerios are marketed as a heart-healthy breakfast, but experts say your portion size — and what you eat them with — can ...

Cheerios are made from whole-grain oats, but processing makes them a refined cereal that digests faster than whole oats, so ...

Welcome to the Sports Report, our weekday morning newsletter covering L.A. sports. This is Austin Knoblauch filling in for newsletter editor Houston Mitchell. To sign up to receive this newsletter via ...

Indiana football will face Oregon in the College Football Playoff semifinals at the Peach Bowl. The Hoosiers are undefeated at 14-0 after a Rose Bowl victory over Alabama. Indiana football is in the ...