The huge New England grocery store chain Market Basket hasn’t taken too kindly to the author of a “comically perverted” art ...

The news: Audi has just launched a new EV brand in China, and the company is making a bold branding move to set the vehicles ...

After months of rumous, Audi has unveiled a new EV range in China, sporting, instead of the rings (arguably one of the best ...

Audi is making a big change to its branding for the Chinese market with a new logo that lacks the automaker’s famous ...

Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

If you’re building a brand, you’re building a reputation. But should it be all about you, or should it stand alone? Read this ...

In order to combat slowing sales, German automotive giant Audi has formed a sister brand that will be tailored for and built ...

Audi introduces a new electric vehicle brand in China, ditching its iconic four-ring logo to target younger buyers.

Badges and logos are supposed to be simple symbols or graphics that are meant to represent something else, and in the ...

Karavich, who previously worked for major Richmond employer Capital One, said his small company is in a David ... in July ...

As luxury brands struggle to resonate with Chinese consumers, Ralph Lauren is thriving by leaning into its American heritage and preppy core products.

"To this end, the company is launching its first new brand alongside the Audi E concept: AUDI—without the four rings logo but ...