16 Takeaways Brands Can Glean From Nike’s Return To Brand Building
Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...
Total Retail1d
How to Boost Customer Acquisition With Direct Mail
Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.
Under Armour Lacks a Competitive Advantage, but Association With Global Athletics Provides a Base
Under Armour has recently had problems in both its direct-to-consumer and wholesale businesses. Although annual sales through its direct-to-consumer channels increased to about $2.3 billion in fiscal ...
Tapestry Surpasses EPS Expectations
Tapestry surpassed market expectations in its Q2 fiscal 2025 earnings, driven by strong performances from its Coach brand, ...
Exchange 4 Media5d
Vigil Aunty’ educating 2 million users on fraud prevention: Ravi Santhanam, HDFC Bank
Ravi Santhanam, CMO of HDFC Bank, sheds light on the company's marketing plans, challenges of direct-to-consumer strategies, ...
Scout Motors Faces Legal Battle Over Direct Sales Model in Florida
The legal battle stems from Florida’s dealership laws, which prohibit manufacturers from competing with their own franchisees. Scout Motors, following the lead of companies like Tesla, Rivian, and ...
How To Make Privacy A Core Part Of Your Marketing Strategy
• Track email open/click rates based on how customers set up their preference control center. Ultimately, a marketing ...
TechCrunch6d
Scout Motors sued over plan to sell EVs direct to consumers
The lawsuit, which was first reported by Automotive News, seeks to block Scout’s direct-to-consumer sales retail model. Dealerships have fought for years to block EV startups — notably Tesla ...
Under Armour adjusts FY25 outlook after Q3 exceeded expectations
US sportswear company Under Armour has updated its financial projections for the fiscal year 2025 (FY25) after its Q3 results ...
MM&M3h
How new direct-to-consumer platforms are changing pharma’s relationships with patients
New DTC platforms like LillyDirect and PfizerForAll are triggering a paradigm shift in how pharma companies connect with patients.
Autoblog4d
Scout's legal troubles are growing
The revived off-road brand, backed by Volkswagen Group, is facing mounting legal challenges from vehicle dealerships over its direct-to-consumer ... the brand’s sales strategy violates a 2023 ...
Under Armour Sees Some Green Shoots in Q3, Raises Projections
Athletic apparel company Under Armour (NYSE:UAA) reported Q4 CY2024 results beating Wall Street’s revenue expectations, but ...