Instead of relying on polished, heavily scripted endorsements, the modern beauty landscape is thriving on cult personalities, ...

The longtime makeup influencer opens up to PEOPLE about his hard-fought dominance in the content creation space ...

Beauty Couch had over 150,000 million Instagram followers prior to her death in August 2023 ...

Beauty influencer Mikayla Nogueira became emotional reading a 10-year-old letter from herself, and received a response from a ...

Influencer marketing platform Traackr has unveiled the top-performing US brands on social media based on creator marketing in ...

In her first video after returning, the influencer explained that her exit from social media was tied to a dispute with her ...

It’s not that ambassadorships are no longer relevant—it’s that the role they’ve been playing is no longer enough. Celebrities ...

Add Yahoo as a preferred source to see more of our stories on Google. A famous American beauty influencer asked a woman who DM’d him asking for help with a GoFundMe to “get a job.” Renowned internet ...

In this panel from the WWD Beauty CEO Summit mainstage, speakers from Traackr and Unilever US discuss how influencer ...

A prominent Chinese beauty influencer regains her online presence after three years, amassing 10 million followers in a single day.

Shoppers may be in for a fantastic surprise.

On Thursday, May 21, an investigator with the Cobb County Police Department testified that police found a traffic ticket at ...