Marketing chief Julia Goldin says Lego is creating buildings sets around passions that cross demographic boundaries, such as ...

LEGO Star Wars’ best AT-AT* has hit clearance, knocking a third off the price while stocks last. Here's where to buy and ...

The annual LEGO Bricktober event will be returning to Toys R Us stores in North America this month, complete with a free buildable Geoffrey model.

Gone are the days when Lego's brick-like toys were reserved for kids alone. Now, adults are just as enthusiastic collectors of the Danish company's colorful brick sets—and Lego is banking on them to ...

"We typically have grown quite a lot faster than the market, and we've done it by taking market share, and in this sense, that has actually helped us to cope both when the market was good and when the ...

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Last year we reported that Google and Lego had released a browser-based Lego building experience that sprawled over real-life geography – well kinda, if you didn’t mind only placing your models in ...

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From the skies above Billund, Denmark, you can guess which famous toy company calls this town home. And inside this life-size Lego building, it's Lego heaven. Just about anything imaginable is ...