Hummingbirds is a female-founded startup that connects hyperlocal content creators with brands that reward them for sharing ...

In the digital age, content marketing has become essential for local businesses to build relationships, establish authority, ...

Global testing is not an option but an imperative for your business if you want it to grow and succeed in today's connected ...

Digital signage content is being created for small businesses. Creative signage presentations are immersive and immediately ...

Vineet Singh, Head of Brand Marketing at Pocket FM, outlines how brands can blend data with local insights to select the best ...

"This investment and our rapid growth show how powerful everyday people - or 'nano-influencers' - can be in building genuine connections and engagement for brands." Addressing the Shift in Local ...

One way to achieve this is by leaning into traditional news sources, which tend to be the most trusted: Our study found that ...

Kolon Industries FnC Organization (Kolon FnC), the exclusive licensee of the U.S. golfwear brand G/FORE in South Korea, ...

Taking us through the marketing journey of Bikano, Head of Marketing Kush Aggarwal sheds light on how the brand has adapted ...

India’s diversity makes hyperlocal advertising highly effective, as it allows brands to tailor their messages to the specific ...

Brand agency US+US has created a new brand positioning, identity and campaign platform for Ballarat, reframing Victoria’s ...

Krissie Petfield, head of marketing at HAI says ... Localization goes beyond direct translation to ensure brand messages ...