‘Follow the Arches’ won four international awards, including a Cannes Lions Gold, and has since been adopted in McDonald’s global brand playbook as a case study in visual intelligence. The campaign ...

Consumer brands are adjusting to a two-tiered economy as the new normal. Yet there are signs that even high-income customers are under pressure.

McDonald’s fans in the UK might notice Happy Meal boxes look a little different this month, as the fast food chain is scrapping the classic colour. For the first time ever Maccies is doing away with ...

Since then, Paramount under new owner David Ellison has hired Bari Weiss, an opinion columnist who created the center-right site Free Press, as CBS News editor in chief. Paramount also put in place ...

Due to possible penny shortages in parts of the U.S. — a result of President Trump’s decision to stop producing the coin ...

Rather, he said that Wendy’s problems stretches back more than a decade to a remodel initiative of its US restaurants that ...

Consuming food all by oneself is an anomaly in the history of human civilization, a deviation from millennia of tradition.

PepsiCo owns more than 500 brands, but when asked to name them, only 21% of consumers can think of any aside from Pepsi. This startling fact is among the reasons why […] ...

Top 100 safety Matt Sieg stayed local and made his Pitt official visit for Saturday's 53-34 win against NC State. He gave ...

There was a time when brand mascots weren’t just logos or cartoon characters — they were part of everyday life. Some became ...

The instantly recognisable golden arches of the McDonald's logo appear as an optical illusion cast by lasers and lighting on ...