In this episode of Adspeak by ADWEEK, host Ryan Joe sits down with Matty Beckerman, founder and CEO of IRCode, to explore how image recognition technology is transforming the future of marketing ...
Online interaction is evolving, and so is how brands connect with their audiences. At Adweek’s CES House Sunset Soirée, Matty Beckerman, founder and CEO of IRCODE, demonstrated a groundbreaking ...
Even among the shakiness of the camera, a found footage horror film still needs a focused director to hit those narrative sweet spots. And luckily for IFC Midnight’s Alien Abduction, director Matty ...
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The Era of Scannable Images Has Arrived
QR codes are so yesterday – enter the era of scannable images. During a Brandweek 2025 session co-hosted with IRCODE, ADWEEK editor-in-chief Ryan Joe sat down in conversation with Matty Beckerman, ...
AUSTIN, Texas, March 7, 2025 /PRNewswire/ -- IRCODE, a game-changing technology redefining the boundaries of interactive entertainment and advertising, is introducing the future of interactive media ...
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