TWC is building a monetization model that treats weather as both a contextual and an emotional signal, and it's using AI ...

Advertisers have spent years demanding reliable, independent ad measurement, but independent measurement providers are consolidating. News of Nielsen’s planned $2.15 billion takeover of DoubleVerify ...

Mohegan Sun Online Casino improved its return on ad spend by nearly 90% during a test period for the Unified Attribution capability.

Fragmentation isn’t reversing. Nobody credible is arguing it will. The leagues that figure out how to measure their scattered audiences accurately, and prove that measurement to buyers, are the ones ...

Measurement systems can do the same. If they’re designed around MQLs, pipeline or campaign attribution, organizations can ...

Industry Perspectives on Innovations in Sports Media Measurement – also identifies nine persistent measurement challenges, from cross-platform audience fragmentation and unauthorised streaming to ...

Australia’s media and marketing industry is calling for independent audience measurement of artificial intelligence platforms ...

FIBERSCOPE reintroduces the iX3D 3D measurement video borescope, a modular remote visual inspection system that has been developed in the U.S. with German optical engineering and is intended for use ...

The Video Futures Collective (VFC) and AudienceProject, a provider of independent cross-media measurement, have collaborated ...

Advertising money and viewing are shifting towards digital video environments where the platforms themselves largely control ...