Investors favor companies that “skimp” on R&D, Ashley Vance recently reported in BloombergBusinessweek. You shouldn’t be shocked. Harvard Business School professor Clayton Christensen has warned ...

While Net Promoter Score (NPS) has become the default way of measuring product success, it is deeply flawed. Instead of relying solely on NPS, product teams should prioritize usage, retention and ...

Measuring performance is a key to evaluating how well employees are doing their work and companies are meeting their targets. A good performance metric gives hard data and yields results that measure ...

The metric system is on track for a mass makeover. In an effort to provide accurate measurements at all scales, scientists are preparing to redefine four basic units by the end of 2018. The shift will ...

Sign up for the daily CJR newsletter. We used to measure our journalism’s reach and impact with website views, visitors, and engaged time—the methods many of our ...

A unified measuring system allows people from different nations to trade with one another without doubting what they are getting. Many attempts to make units of measure standard have come and gone ...

In the world of public relations, the full impact of a campaign can be difficult to track. However, it’s essential for any PR team to find ways to demonstrate the results of their efforts. If campaign ...