Stephen Curry leaves Under Armour for a landmark 10-year deal with Li-Ning, disrupting the NBA sneaker landscape.

The NBA superstar calls the move "the partnership of a lifetime," aiming to expand his signature line across basketball, golf, and lifestyle markets globally.

Stephen Curry ended his sneaker free agency on Monday, announcing a deal to take the Curry Brand to China's Li-Ning. The ...

Four-time NBA champion Stephen Curry ended his sneaker free agency, announcing a 10-year deal with Chinese company Li-Ning ...

Steph Curry signed a massive 10-year deal with Chinese brand Li-Ning after parting ways with Under Armour, marking a shift in ...

The four-time champion and two-time NBA MVP left his previous sneaker home, Under Armour, after a 13-year partnership that helped ...

Stephen Curry has a new long-term shoe and apparel deal with Chinese sportswear company Li-Ning. The Golden State star’s ...

Steph Curry snubs Nike and Adidas in a stunning end to his sneaker free agency, opting to sign with Chinese sportswear giants ...

Warriors star Stephen Curry has a new long-term shoe and apparel deal with Chinese sportswear company Li-Ning after parting paths with Under Armour last year.

Steph Curry revealed Monday he signed a 10-year endorsement deal with a new sportswear brand, seven months after leaving ...

Golden State Warriors star Stephen Curry has inked a new long-term partnership with Li-Ning, just months after surprising ...

A New York Knicks star is making news for his basketball shoes in an unlikely way, and now you can grab your pair from ...