Stephen Curry leaves Under Armour for a landmark 10-year deal with Li-Ning, disrupting the NBA sneaker landscape.

The NBA superstar calls the move "the partnership of a lifetime," aiming to expand his signature line across basketball, golf, and lifestyle markets globally.

Four-time NBA champion Stephen Curry ended his sneaker free agency, announcing a 10-year deal with Chinese company Li-Ning ...

Steph Curry signed a massive 10-year deal with Chinese brand Li-Ning after parting ways with Under Armour, marking a shift in ...

The four-time champion and two-time NBA MVP left his previous sneaker home, Under Armour, after a 13-year partnership that helped ...

Stephen Curry has a new long-term shoe and apparel deal with Chinese sportswear company Li-Ning. The Golden State star’s ...

Steph Curry snubs Nike and Adidas in a stunning end to his sneaker free agency, opting to sign with Chinese sportswear giants ...

Warriors star Stephen Curry has a new long-term shoe and apparel deal with Chinese sportswear company Li-Ning after parting paths with Under Armour last year.

Steph Curry revealed Monday he signed a 10-year endorsement deal with a new sportswear brand, seven months after leaving ...

A New York Knicks star is making news for his basketball shoes in an unlikely way, and now you can grab your pair from ...

Golden State Warriors star Steph Curry has signed a 10-year endorsement contract with Chinese company Li-Ning, according to a ...

Golden State Warriors point guard Stephen Curry officially signs a new 10-year shoe contract with Li-Ning after leaving Under Amour. Golden State Warriors point guard Stephen Curry ended his contract ...