In the evolving world of fragrances, a quiet revolution is underway. Niche perfume brands, once relegated to the shadows of their mainstream counterparts, are now experiencing a surge in demand.

Well, neither will Parfums de Marly — especially with their latest purple reign. I had been in anticipation of this launch for weeks (as many of us were), and the moment I finally caught a whiff of ...

Wear Musk Therapy's creamy, woody scent in your hair! Learn how the hair perfume will elevate your fragrance routine and improve your hair's ...

Francis Kurkdjian had a runaway hit with Baccarat Rouge 540. Now, at Parfums Christian Dior, he’s trying to make his mark on ...

Beauty & Fashion - The niche perfume brand NOVELLISTA introduces an exciting new addition to its unisex collection: Vetiver ...

While I think that celebrities need to cool it with launching new makeup and skincare brands, I'll always get behind a ...

Of course, the unrivalled scent of every summer is up first. This perfume is a total beauty editor favourite and is hailed as ...

There’s a lot going on in the fragrance world these days, and Harvey Nichols is where you’ll find the latest launches, ...

Vienna Airport’s flagship store in Terminal 1 has been enlarged by 67% taking it to around 21,500 square feet and its ...

We’re living in an age of fragrance wardrobes and niche perfumes; everybody wants options, and nobody wants to smell the same. If you’ve been twiddling your thumbs and waiting for your next ...

While these classic fragrance houses still hold their charm, an exciting array of countries are now stepping into the spotlight, developing niche brands with unique ingredients, sustainable ...

Gebr. Heinemann has expanded the footprint of its Main Shop Plaza in Vienna Airport Terminal 1 from 1,200sq m to around ...