New Nike CEO Elliot Hill is inheriting “a turnaround that has yet to show momentum,” according to Stifel analyst Jim Duffy.

After reaching the 2024 Eastern Conference Finals, Rick Carlisle aims keep Indiana's momentum going in 2024-25.

Aron Baynes and Cynthia Cooper will coach 60 top basketball prospects at Basketball Without Borders Asia 2024.

The NBA has transitioned through brands like Wilson, Sand Knit (Champion), and Reebok. In 2015, Nike became the NBA’s ...

Jayson Tatum and Jaylen Brown both had their talents slighted after the Celtics’ NBA title run. How they respond could define ...

Nike's special Halloween collection honors Kobe Bryant with the Kobe 5 Protro X-Ray sneakers and a tee celebrating his ...

Nike announced plans to toss out its president and CEO John Donahoe, as demand falters for the brand's sneakers.He'll be ...

Michael Jordan was recently spotted attending the Barcelona vs. Monaco game, fans claim his presence was due to rising ...

if you order over 30pcs jerseys and pay by WU/MG , except can get total 5% discount, you aslo can get 1 Pcs free jersey. if you order over 60pcs jerseys and pay by WU/MG , except can get total 8% ...

With Nike's new incoming CEO Elliott Hill, Nike needs to re-focus on innovation and selling great stories around its shoes, ...

Nike held a mutual interest in severing ties with the NBA legend. Despite just spending one year with Nike, Rodman had one of ...