New Nike CEO Elliot Hill is inheriting “a turnaround that has yet to show momentum,” according to Stifel analyst Jim Duffy.

After reaching the 2024 Eastern Conference Finals, Rick Carlisle aims keep Indiana's momentum going in 2024-25.

The NBA has transitioned through brands like Wilson, Sand Knit (Champion), and Reebok. In 2015, Nike became the NBA’s ...

Jayson Tatum and Jaylen Brown both had their talents slighted after the Celtics’ NBA title run. How they respond could define ...

Michael Jordan was recently spotted attending the Barcelona vs. Monaco game, fans claim his presence was due to rising ...

With Nike's new incoming CEO Elliott Hill, Nike needs to re-focus on innovation and selling great stories around its shoes, ...

Tonight in Unpacks: As it attempts to reverse its recent struggles, Nike announced today that CEO and President John Donahoe ...

Nike said Thursday that former senior executive Elliott Hill will rejoin the company to succeed John Donahoe as president and ...

Nike has pulled longtime company veteran Elliott Hill out of retirement to serve as president and chief executive, replacing ...

After years under the Nike banner and numerous signature basketball sneakers, NBA star Kyrie Irving has switched to wearing ...

On Thursday afternoon leaked images of the Hornets home court for the NBA Cup dropped, and it is a doozy. This court embodies everything good about the Hornets beloved branding. Our very own James ...