The most consequential number in sales is 40, as it’s crucial for capturing the immense impact and importance of prospecting: ...

Scientific, the performance advertising platform for connected TV (CTV), has released a study which finds that 60 per cent of ...

As previously announced, Railtown has begun the SOC 2 compliance certification process, which is essential for customer acquisition, particularly in the enterprise market where stringent data security ...

Everything you need to know about choosing maximize conversion value or maximize conversion value with a target ROAS.

Denver Mayor Mike Johnston and supporters on Wednesday launched the campaign to ask Denver voters this November to increase ...

"Go woke, go broke" is apparently the opposite of true. The study spanned various product categories, including confectionery, snacks, personal care, beauty, pet food, pet care, alcohol, consumer ...

No one wants to pay more money than necessary to get the car they want that fits their needs. But the reality is that buying ...

Americans spent a bit more at retailers last month, providing a small boost to the economy just as the Federal Reserve ...

Are you a print subscriber? Activate your account. 2 days 16 hours ago By Tim Nudd - 2 days 16 hours ago By Ad Age and ...

The Harris campaign on Saturday unveiled an ad highlighting her pledge during the debate to put Americans first regardless of ...

The next big event in the economic calendar comes next week, when the Federal Reserve is expected to kick off its easing campaign. Read on for details on that and other coming events and data points: ...