As Back to Starbucks gathers pace, chief brand officer Tressie Lieberman has been rebuilding the marketing machine that ...

DENVER — Starbucks is planning to close 250 stores as soon as this week in the U.S. and Canada. The plan, announced Thursday, is the second major round of closures since Starbucks CEO Brian Niccol ...

Starbucks has been working hand-in-hand with beverage giant Suntory in Japan, creating a number of canned and bottled beverages so even more customers can enjoy their drinks without walking into a ...

Starbucks may look like a coffee company, but its rewards system operates surprisingly like a financial business. The video says 29 million rewards members help funnel an estimated $10 billion a year ...

Starbucks topped quarterly earnings and revenue estimates and hiked its full-year outlook. The company posted same-store sales growth of 7.9%, topping Wall Street's expectations. The results continue ...

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You might soon see your local Starbucks barista’s face pop up as you scroll TikTok. Earlier this week, Starbucks announced it’s expanding Green Apron Creators, an internal program that allows baristas ...

Freewheeling reflections on language, technology, and writing in the age of AI. I worked at Starbucks in the early 2000s, pulling espresso shots on temperamental La Marzocco machines through college, ...

Starbucks customers who love collecting the company’s loyalty rewards stars for each dollar they spend are in for a change this morning. America’s No. 1 coffee chain is launching its revamped rewards ...

Starbucks has invested $500 million in additional coffeehouse labor, CFO Cathy Smith said during the company’s 2026 Investor Day in New York City this week. As Starbucks and its union continue to ...

Starbucks is revamping its loyalty program and one of the new twists is that you can keep your rewards stars from expiring. The revamped program will launch on March 10 with three free membership ...