This is part of the new Arizona tourism branding, the result, according to tourism officials, of a years-long process that included listening sessions across Arizona that involved 2,000 people.

The new logo for Visit Arizona, the 48th US state's tourism office, lands in the latter group, and it bucks the minimalist trend with a design that's delightfully detailed. The logo packs in lots ...

From an early age, it was a playground for my friends and me, made accessible by a robust public ... partly because of tourism's impact on locals. Now, at 27, my parents and grandmother are ...

Tourism logos have to do a lot of work to communicate the attractions of an entire region or a country in a single design ...